Project PBJ

For Which Wich's philanthropic initiative, Project PB&J®, I was tasked with creating a new Shopify site to support its cause. Founded in 2014 as part of the Which Wich Cares Foundation, Project PB&J® has donated nearly one million sandwiches to local causes, thanks to the support of customers purchasing PB&J sandwiches at Which Wich. The new site allowed supporters to purchase merchandise, with proceeds directly funding the donation of sandwiches to those in need.

project overview

The custom Shopify theme not only showcased the heartwarming story behind Project PB&J®, but also provided a seamless shopping experience for customers looking to contribute to the cause. Inspired by the love for the sandwich and its ability to provide comfort, the site was designed to engage visitors and encourage them to join the movement. Through merchandise sales and donations, Project PB&J® continues to make a significant impact, providing nourishment and support to communities in need.